News & Insights
5 Tips to Feel Comfortable on Camera
When you look comfortable on camera, it makes your viewers feel comfortable as well. They can focus on your message, as opposed to your delivery. Conversely, if you appear awkward or nervous, viewers will be distracted. Comfort in front of the camera also conveys...
A Solution to Financial Aid Transparency
Pressure is growing on universities to meet a critical need: Providing transparent and reliable information about financial aid offers to students and their families. Spurred by a critical report from the U.S. Government Accountability Office (GAO), 10 higher...
It’s the Little Things in Life
Please forgive my annual December indulgence of going off topic from the usual business. Last December I wrote about the virtues of small town America. This year, it’s gratitude. Sure, we all appreciate the big things in life – family, health, our jobs. But when I...
How Colleges Use Data-Driven Personalized Video for Enrollment
Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. The use of personalized videos has been shown to increase conversion rates and reduce information overload, resulting in a measurable ROI.
Aristotle and the Art of Persuasive Storytelling
If Aristotle were alive today, he would make a great copywriter. He understood that impactful messages connect the storyteller and recipient in powerful ways. Aristotle believed a person can be persuaded if the message is credible, authentic and resonates with its...
Why Does Personalization Matter?
Personalization is more than a trending marketing tactic. It is an important factor in any organization interacting successfully with its clients. Major brands have raced to embrace technologies that enhance a consumer’s engagement, create an emotional connection, a...
How AI Fits Into Video Production
ChatGPT has created enormous interest in artificial intelligence (AI). "Generative" AI tools are becoming available that can create entirely new images and video segments. This begs the question, will video production be taken over by AI? At Allied Pixel, we see AI as...
Behind the Scenes at Allied Pixel
Can you recall seeing a video that really sparked something in you? That evoked a feeling or memory that stays with you? It can be hard to put into words what exactly resonates with us, but it's always the result of the work that went into creating it. Today, we'll...
How to Deliver a Great Digital Experience
Creating a positive customer experience is on the minds of all marketers. It has to be. One in three customers will stop buying from a brand they love after a single bad experience, a PwC survey found. After two or three bad experiences, 92% say goodbye for...
You Had Me at Hello
Dorothy Boyd was still in love with Jerry Maguire when he burst into her women’s support group meeting to try to win her back. After listening to his impassioned plea, she interrupted with the now-famous line, “You had me at hello.”In everyday life, saying hello may...
Utilizing Data-Driven Personalized Video for Athletic Recruitment
Top high school athletes are bombarded with recruitment messages from colleges and universities. Like the recruiters who are reaching out, these athletes are seeking a strong fit. Both know their mutual interests are best served by alignment between the school’s...
Why and How to Caption Your Videos
A few words running along the bottom of the screen add a tremendous amount of value to your videos. Effective captioning actually increases your viewer's attention, comprehension and their ability to retain information in addition to many other benefits. Allow me to...