News & Insights
You Had Me at Hello
Dorothy Boyd was still in love with Jerry Maguire when he burst into her women’s support group meeting to try to win her back. After listening to his impassioned plea, she interrupted with the now-famous line, “You had me at hello.”In everyday life, saying hello may...
Utilizing Data-Driven Personalized Video for Athletic Recruitment
Top high school athletes are bombarded with recruitment messages from colleges and universities. Like the recruiters who are reaching out, these athletes are seeking a strong fit. Both know their mutual interests are best served by alignment between the school’s...
Why and How to Caption Your Videos
A few words running along the bottom of the screen add a tremendous amount of value to your videos. Effective captioning actually increases your viewer's attention, comprehension and their ability to retain information in addition to many other benefits. Allow me to...
How to Create a New Video From Visuals You Already Have
You may have seen a few of our video projects or Personalized Videos and thought, It would be great to have something that polished, but we can’t afford all-new video shot by professionals. I'll let you in on a little secret. For many of the projects we produce,...
Where Does the Data Come From?
The Personalized Videos we create for clients in higher education and other fields are highly individualized to match the interests of each recipient. We say they are data-driven, and you may wonder, where do we get the data? There are two sources: The client and the...
30 Years Young
In 1993, Bill Clinton became the 42nd president. Unforgiven won the Oscar for best picture. Gas was $1.16 a gallon. And Allied Pixel was born. It didn’t start in the proverbial garage, but rather in the living room of my modest Dutch colonial twin on Linden...
Here’s to Small Town America
I like to tell people I’m from Media, Pennsylvania because I love this town. With a population of 5,327 it’s a small town like thousands of others across this great country – but it’s where I grew up so it’s special to me. It was at the Media Theater that I had my...
How Does On-Demand Personalized Video Work?
Imagine you are interested in pursuing a master’s degree in engineering. You search for universities that offer it and find that one is the Johns Hopkins Whiting School of Engineering. You go to the website. Wow, there are so many options! You don’t have time to hunt...
How to Read From a TelePrompter
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. If this is the first time you’ve done this, you probably have some questions. Like, what is a TelePrompter, anyway? A TelePrompter (Prompter for short) is a mirrored...
How to Film Abroad Without Leaving Home
Flying a video crew and their equipment to another country can be very costly. Costlier still if they are travelling to multiple far-flung countries. You might think multinational corporations with deep pockets are the only ones who take on such projects, but that’s...
How Colleges Use Video to Explain Financial Aid
A student’s choice of college can hinge on the answer to one question: How much financial aid will I get? Enrollment officials are keenly aware that the way they communicate this crucial information will influence the way it is received. That’s why an...
How to Animate a Personalized Video
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...