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Fix Your Funnel Friction Point

Fix Your Funnel Friction Point

Oct 17, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Whether it’s creating awareness at the top of the sales funnel or nailing the sale at the bottom, there are specific tactics to move prospects closer to “yes.” To optimize your funnel strategy, keep an eye out for friction points where progress to the next stage...
What is a Promo Video?

What is a Promo Video?

Sep 17, 2025 | Business, Education, General, Healthcare, Non profit, Video Production and Post

A promo video (short for promotional) is a compelling, high level summary of your value proposition: Short, memorable, and persuasive. It grabs attention, tells your story, and drives the viewer to take action.  In the 30 years that we have...
Don’t Underestimate Parents!

Don’t Underestimate Parents!

Aug 6, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Did you know that parents influence over 80% of their son or daughter’s college decisions? It’s a pivotal role, often underestimated. Institutions that find a way to influence parents and guardians, especially in the crucial prospect stage, stand to gain a competitive...
Ramp Up Your Fundraising

Ramp Up Your Fundraising

Jul 9, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Successful nonprofit fundraising professionals are using a powerful new tool to transform donor engagement, drive major gifts, increase participation in giving days and thank donors in a way that feels personal. That tool, proven in the extremely competitive market of...
Want GenZ to Click? Push Their Buttons!

Want GenZ to Click? Push Their Buttons!

Jun 19, 2025 | Business, Education, General, Personalized Video

Request Information! Schedule a Visit! Chat with a Counselor! Most high school students browsing college websites move on without ever clicking on any of those big, bright, call-to-action buttons. A key challenge for college enrollment officers is getting...
Did Your Message Resonate? Ask!

Did Your Message Resonate? Ask!

May 13, 2025 | Business, Education, General, Personalized Video

Data analytics can tell us a lot about the effectiveness of a digital engagement tool like personalized video. But analytics can’t tell us whether our message had the intended emotional impact. For that we need an open-ended survey question. From the start,...
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  • A Personalized Path to Yes
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