Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. If this is the first time you’ve done this, you probably have some questions. Like, what is a TelePrompter, anyway? A TelePrompter (Prompter for short) is a mirrored...
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...
You’re going to be interviewed on camera. Whether you’re excited or terrified, you’re probably wondering what to wear. Here are five Dos and Don’ts to help you choose the perfect outfit. DO choose a favorite outfit you wear to work. It probably looks good on you,...
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
Competition is fierce and each student is looking for a best-fit university. Those dynamics made Higher Education a natural fit to embrace Personalized Video in a big way. Enrollment leaders found that sending a video relevant to the individual student’s background...
Have you been happily watching your email open rates rise since September? Warning: I am about to burst your bubble. The reason may not be your prowess in writing can’t-miss-this subject lines. It’s likely due to Apple’s new Mail Protection Privacy...
