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Pressure is growing on universities to meet a critical need: Providing transparent and reliable information about financial aid offers to students and their families. Spurred by a critical report from the U.S. Government Accountability Office (GAO), 10 higher...
Please forgive my annual December indulgence of going off topic from the usual business. Last December I wrote about the virtues of small town America. This year, it’s gratitude. Sure, we all appreciate the big things in life – family, health, our jobs. But when I...
Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. The use of personalized videos has been shown to increase conversion rates and reduce information overload, resulting in a measurable ROI.