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Fix Your Funnel Friction Point

Fix Your Funnel Friction Point

Oct 17, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Whether it’s creating awareness at the top of the sales funnel or nailing the sale at the bottom, there are specific tactics to move prospects closer to “yes.” To optimize your funnel strategy, keep an eye out for friction points where progress to the next stage...
What is a Promo Video?

What is a Promo Video?

Sep 17, 2025 | Business, Education, General, Healthcare, Non profit, Video Production and Post

A promo video (short for promotional) is a compelling, high level summary of your value proposition: Short, memorable, and persuasive. It grabs attention, tells your story, and drives the viewer to take action.  In the 30 years that we have...
Don’t Underestimate Parents!

Don’t Underestimate Parents!

Aug 6, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Did you know that parents influence over 80% of their son or daughter’s college decisions? It’s a pivotal role, often underestimated. Institutions that find a way to influence parents and guardians, especially in the crucial prospect stage, stand to gain a competitive...
Ramp Up Your Fundraising

Ramp Up Your Fundraising

Jul 9, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Successful nonprofit fundraising professionals are using a powerful new tool to transform donor engagement, drive major gifts, increase participation in giving days and thank donors in a way that feels personal. That tool, proven in the extremely competitive market of...
Making the Complex Understandable

Making the Complex Understandable

Mar 21, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Are you looking for a way to make complex information easier to understand? Do prospective buyers really grasp the value of your offer? The stakes are high: If the prospect doesn’t get it, you don’t get their business. No one understands this better than people who...
Six Personalized Video Stats That Will Blow Your Mind

Six Personalized Video Stats That Will Blow Your Mind

Jan 23, 2025 | Business, Education, General, Personalized Video, Video Production and Post

Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the...
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