News & Insights
Making the Complex Understandable
Are you looking for a way to make complex information easier to understand? Do prospective buyers really grasp the value of your offer? The stakes are high: If the prospect doesn’t get it, you don’t get their business. No one understands this better than people who...
Six Personalized Video Stats That Will Blow Your Mind
Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the...
Meeting Students Where They Are
“Meet students where they are” may be the most quoted maxim in education, and for good reason. When the learning experience is customized to each student’s individual needs and interests, results improve. That idea is central to Allied Pixel’s Data-Driven Personalized...
How To Meet the Need for Speed
An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale? Two facts of consumer behavior should drive your decision: First, a speedy response is expected -- the...
Six Secrets of a Successful Video
Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well? As video producers with 3,000+ successful projects, 200+ national...
Freshen Up Your Footage!
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Why Marketing Drip Campaigns Work
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Dealing with the FAFSA Fiasco
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
How Many Film Set Terms Do You Know?
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
What’s Your Voice?
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It's a supremely important quality, but often overlooked. The delivery of your marketing message - its literal "voicing" - should reflect the way you want to be...
Our TEDx Talk on Data-Driven Personalized Video, Seven Years Later
In his TEDx Talk, Bill Haley shed light on how data-driven personalized video works, as well as its transformative power to captivate audiences.
AI Says You Can, But Should You?
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...