News & Insights
Freshen Up Your Footage!
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Why Marketing Drip Campaigns Work
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Dealing with the FAFSA Fiasco
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
How Many Film Set Terms Do You Know?
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
What’s Your Voice?
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It's a supremely important quality, but often overlooked. The delivery of your marketing message - its literal "voicing" - should reflect the way you want to be...
Our TEDx Talk on Data-Driven Personalized Video, Seven Years Later
In his TEDx Talk, Bill Haley shed light on how data-driven personalized video works, as well as its transformative power to captivate audiences.
AI Says You Can, But Should You?
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...
5 Tips to Feel Comfortable on Camera
When you look comfortable on camera, it makes your viewers feel comfortable as well. They can focus on your message, as opposed to your delivery. Conversely, if you appear awkward or nervous, viewers will be distracted. Comfort in front of the camera also conveys...
A Solution to Financial Aid Transparency
Pressure is growing on universities to meet a critical need: Providing transparent and reliable information about financial aid offers to students and their families. Spurred by a critical report from the U.S. Government Accountability Office (GAO), 10 higher...
It’s the Little Things in Life
Please forgive my annual December indulgence of going off topic from the usual business. Last December I wrote about the virtues of small town America. This year, it’s gratitude. Sure, we all appreciate the big things in life – family, health, our jobs. But when I...
How Colleges Use Data-Driven Personalized Video for Enrollment
Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. The use of personalized videos has been shown to increase conversion rates and reduce information overload, resulting in a measurable ROI.
Aristotle and the Art of Persuasive Storytelling
If Aristotle were alive today, he would make a great copywriter. He understood that impactful messages connect the storyteller and recipient in powerful ways. Aristotle believed a person can be persuaded if the message is credible, authentic and resonates with its...