News & Insights
Want GenZ to Click? Push Their Buttons!
Request Information! Schedule a Visit! Chat with a Counselor! Most high school students browsing college websites move on without ever clicking on any of those big, bright, call-to-action buttons. A key challenge for college enrollment officers is getting...
Did Your Message Resonate? Ask!
Data analytics can tell us a lot about the effectiveness of a digital engagement tool like personalized video. But analytics can’t tell us whether our message had the intended emotional impact. For that we need an open-ended survey question. From the start,...
Making Admits Feel Welcome
The effort and expense that goes into identifying, reaching, engaging and converting prospects into customers is wasted if too few take the final step by accepting your offer. In sales parlance, it’s the bottom of the funnel (BOFU), where highly qualified prospects...
Making the Complex Understandable
Are you looking for a way to make complex information easier to understand? Do prospective buyers really grasp the value of your offer? The stakes are high: If the prospect doesn’t get it, you don’t get their business. No one understands this better than people who...
How Video Engages Your Audience
Why is video so effective for engaging audiences and driving conversions? Here are five top ways video moves people to act: 1. Video is highly persuasive: 82% of consumers report being convinced to buy after watching a video. Marketers use video to demonstrate...
Six Personalized Video Stats That Will Blow Your Mind
Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the...
Meeting Students Where They Are
“Meet students where they are” may be the most quoted maxim in education, and for good reason. When the learning experience is customized to each student’s individual needs and interests, results improve. That idea is central to Allied Pixel’s Data-Driven Personalized...
How To Meet the Need for Speed
An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale? Two facts of consumer behavior should drive your decision: First, a speedy response is expected -- the...
Six Secrets of a Successful Video
Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well? As video producers with 3,000+ successful projects, 200+ national...
Freshen Up Your Footage!
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Why Marketing Drip Campaigns Work
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Dealing with the FAFSA Fiasco
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...