News & Insights
How to read from a TelePrompter
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. If this is the first time you’ve done this, you probably have some questions. Like, what is a TelePrompter, anyway? A TelePrompter (Prompter for short) is a mirrored...
How to Film Abroad Without Leaving Home
Flying a video crew and their equipment to another country can be very costly. Costlier still if they are travelling to multiple far-flung countries. You might think multinational corporations with deep pockets are the only ones who take on such projects, but that’s...
How colleges use video to explain financial aid
A student’s choice of college can hinge on the answer to one question: How much financial aid will I get? Enrollment officials are keenly aware that the way they communicate this crucial information will influence the way it is received. That’s why an...
How to animate a Personalized Video
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...
What’s best to wear on camera?
You’re going to be interviewed on camera. Whether you’re excited or terrified, you’re probably wondering what to wear. Here are five Dos and Don’ts to help you choose the perfect outfit. DO choose a favorite outfit you wear to work. It probably looks good on you,...
How to send thousands of videos by text
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
Who Uses Personalized Video?
Competition is fierce and each student is looking for a best-fit university. Those dynamics made Higher Education a natural fit to embrace Personalized Video in a big way. Enrollment leaders found that sending a video relevant to the individual student’s background...
How to shoot great video with your phone
You don’t have to be a professional videographer to shoot video worthy of posting on your college or company website. Smart phone video capabilities become more sophisticated and simpler to use with each new release. But even if you don’t have the latest phone, you...
Why you can’t count on open rates
Have you been happily watching your email open rates rise since September? Warning: I am about to burst your bubble. The reason may not be your prowess in writing can’t-miss-this subject lines. It's likely due to Apple’s new Mail Protection Privacy (MPP)...
What is personalized video?
Personalized Video makes use of data an organization has about its customers to create individualized videos. Instead of sending the same video to everyone on the list, Personalized Video makes it possible to send a unique video to each person on the list – a video...
How to promote your video on social media
Social media is powered by video, and that’s why it’s an excellent way to promote video content that lives on your website. Here are seven tips to help drive traffic from your social channels to your web videos. Make it a teaser. Create a short cutdown of your...
How long should my video be?
Viewers appreciate brevity. With that in mind, make your video only as long as it absolutely needs to be.The standard guideline is 1-3 minutes because our research shows viewership trails off by up to 80% after 3 minutes. That said, most videos lose a significant...