News & Insights
How to send thousands of videos by text
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
Who Uses Personalized Video?
Competition is fierce and each student is looking for a best-fit university. Those dynamics made Higher Education a natural fit to embrace Personalized Video in a big way. Enrollment leaders found that sending a video relevant to the individual student’s background...
How to shoot great video with your phone
You don’t have to be a professional videographer to shoot video worthy of posting on your college or company website. Smart phone video capabilities become more sophisticated and simpler to use with each new release. But even if you don’t have the latest phone, you...
Why you can’t count on open rates
Have you been happily watching your email open rates rise since September? Warning: I am about to burst your bubble. The reason may not be your prowess in writing can’t-miss-this subject lines. It's likely due to Apple’s new Mail Protection Privacy (MPP)...
What is personalized video?
Personalized Video makes use of data an organization has about its customers to create individualized videos. Instead of sending the same video to everyone on the list, Personalized Video makes it possible to send a unique video to each person on the list – a video...
How to promote your video on social media
Social media is powered by video, and that’s why it’s an excellent way to promote video content that lives on your website. Here are seven tips to help drive traffic from your social channels to your web videos. Make it a teaser. Create a short cutdown of your...
How long should my video be?
Viewers appreciate brevity. With that in mind, make your video only as long as it absolutely needs to be.The standard guideline is 1-3 minutes because our research shows viewership trails off by up to 80% after 3 minutes. That said, most videos lose a significant...
How to make a million videos
Greetings! It's been a while since I've written, so let me give you a quick update on what's been happening at Allied Pixel. Since our last newsletter, we have produced over one million Personalized Videos. Wondering how that is possible? Demand...
Allied Pixel’s Personalized Video Featured on “Money Matters TV”
I had the pleasure of being featured on Money Matters TV recently. I spoke with hosts Kelly Stewart and Paul Mitchell about Allied Pixel's origins and the state of the art in Personalized Video. Money Matters TV airs on Comcast and as a podcast. You can learn more...
Getting Out the Vote: Inspiring Women with Vision 2020
Allied Pixel is proud to serve as the production partner for Vision2020Votes, a national, nonpartisan effort to get more women than ever registered and voting in the 2020 elections. In their own words: "There's no better way to increase the power of women's voices in...
Virtual Campus Tours in the Time of COVID-19
For prospective students, the campus tour is traditionally one of the most important events in the college selection process. The coronavirus outbreak has made physical visits impossible, so colleges are embracing virtual campus tours as the next best thing —...
Tips for Shooting Video with Your iPhone
Shooting a video yourself? Here are some tips and tricks to get pro-quality video out of your iPhone. Most of these apply to Android phones as well. Use a better camera. FiLMiC Pro is a $14.99 app that turbocharges your phone's camera capabilities. It gives you...