2024 marks the seven-year anniversary of Allied PIxel president Bill Haley’s groundbreaking TEDx Talk on Personalized Video. Data-driven personalized video was a novel idea back in 2017. Today, personalization and video are among the top five marketing...
Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. These videos are tailored to the individual viewer, providing them with only relevant data that corresponds to their particular situation. The use of personalized...
Personalization is more than a trending marketing tactic. It is an important factor in any organization interacting successfully with its clients. Major brands have raced to embrace technologies that enhance a consumer’s engagement, create an emotional connection, a...
ChatGPT has created enormous interest in artificial intelligence (AI). “Generative” AI tools are becoming available that can create entirely new images and video segments. This begs the question, will video production be taken over by AI? At Allied Pixel,...
Can you recall seeing a video that really sparked something in you? That evoked a feeling or memory that stays with you? It can be hard to put into words what exactly resonates with us, but it’s always the result of the work that went into creating it. Today,...
Creating a positive customer experience is on the minds of all marketers. It has to be. One in three customers will stop buying from a brand they love after a single bad experience, a PwC survey found. After two or three bad experiences, 92% say goodbye for...
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