Jan 3, 2019 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Have you seen the latest episode of Black Mirror on Netflix? It’s called Bandersnatch, and unlike other episodes, this one is interactive. The viewer gets to choose what happens throughout the story. Set in the 1980s, it’s about a video game programmer...
Jan 2, 2019 | Business, Education, Healthcare, Non profit, Video Production and Post
If your goal is to inspire, video can be a tremendously powerful tool. It’s a great way to tell human stories that motivate us to reach higher, go further or care more. There’s a genuine curiosity about people who have done admirable things. So where do...
Oct 2, 2018 | Business, Education, Healthcare, Live Webcasting, Non profit
There’s been a 200 percent increase in the use of live webcasting for company town hall meetings in the last two years. Why? Live webcasts are a cost-effective and convenient way to extend the meeting to a national or global audience. Here are five tips to help...
Sep 18, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
One thing about the video production business: There’s always a cool new toy to buy. And I admit it, we like getting new toys. Which means every once in a while, we have to do some housecleaning. Turns out we have more legacy gear in our storage facility than we...
Aug 27, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
One of the great things about Personalized Video is its accountability. Behind the scenes, we’re able to track the actions of every person who receives a video. And that opens up some tremendously valuable information. (If you’re new to the subject, Personalized...
Aug 20, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
How do you describe the experiences of many? Big organizations like colleges, corporations and hospitals are complicated. If you ask 10 different people about their experience, you’ll get 10 different stories. Maybe more. An effective solution is to create a...
Aug 13, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
An explainer video is a short animated video that focuses on explaining a business idea in a simple, engaging and compelling way by using clear and concise language and appealing and attractive visuals that quickly grab the viewer’s attention. Sometimes an...
Jul 24, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Virginia Tech, Columbine, Stockton, Marjory Stoneman Douglas, Sandy Hook … the names are etched in our collective memory. There have been at least 254 school shootings in America since 2013. It is a sad fact that many students now view gun violence at school as...
Jun 28, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Have you ever noticed that some people come across as being more likeable on camera than others? Have you ever thought about why that might be? There is some really interesting research on the subject, and I’m indebted to Eric Barker for digging it up. Turns out...
Jun 27, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Personalized Video offers a ton of flexibility in terms of delivery. So what’s the best schedule? Like so many things in life, it depends. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos...
