If your goal is to inspire, video can be a tremendously powerful tool. It’s a great way to tell human stories that motivate us to reach higher, go further or care more.

There’s a genuine curiosity about people who have done admirable things.

So where do you find stories like that? Just look around: Who in your universe is exemplary? Who sets an example that others might like to emulate? Who inspires you?

Every organization has people like that, whether they’re employees, customers or constituents.

A few things to consider when you’re looking for an inspirational story:

  1. Is it significant?
  2. Is it relatable?
  3. Is it relevant?
  4. Is it attainable?

If you can check those four boxes, you’ve got a good story.

Working with a public school district, we identified three people whose stories were inspirational: A bus driver, a personal care assistant and a teacher. Collectively, these people made a real difference in the lives of the students they touched.

We told their stories in this five-minute video:


Inspirational stories are all around you. Find one. Tell it.

Bill Haley

P.S. Have a question about video? Let me know and I’ll try to answer it in a future post.

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