An explainer video is a short animated video that focuses on explaining a business idea in a simple, engaging and compelling way by using clear and concise language and appealing and attractive visuals that quickly grab the viewer’s attention.
Sometimes an explainer video can be more impactful than a live action video. How do you know which is better in a particular situation? Here’s an easy test.
- Is the subject matter informational in nature?
- Can the ideas be readily expressed through words and simple imagery?
- Is the story more about explanation than emotion?
If you answered “yes” to these questions, an explainer video may be the better choice.
We recently worked with AssuranceMD, a firm that manages the revenue cycle for medical practices. Their story checked all the boxes above.
Here’s the finished video:
Be careful to keep your explainer video simple. You don’t want the viewer to get lost in extraneous details — boil the story down to its essential elements. And keep it as short as possible.
Thanks for allowing me to explain.
P.S. Have a question about video? Let me know and I’ll try to answer it in a future post.