One of the great things about Personalized Video is its accountability. Behind the scenes, we’re able to track the actions of every person who receives a video. And that opens up some tremendously valuable information.

(If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1-to-1 video marketing.)

We know exactly who has watched their video to completion, who has shared it on social channels, who has clicked on Action Buttons and more. This information is presented in real time via a dashboard that our clients have access to.

We took that information from a recent (Spring 2018) university admissions campaign. We correlated it against the admissions report from the school showing which of those Accepted Students had actually enrolled.

Here is what we found:

That’s right. Accepted Students who watched their personalized video were 12 times more likely to enroll. And Accepted Students who watched their video to completion were 19 times more likely to enroll.

Those stats are just astonishing. And what is true for higher education is likely true for other fields as well. We will be analyzing data soon for campaigns in healthcare, automotive, financial services and nonprofits and I’ll share it when it’s available.

Bottom line: Personalized Video works.

Bill Haley

P.S. Have a question about video? Let me know and I’ll try to answer it in a future post.

Contact Ann Paoli

This field is for validation purposes and should be left unchanged.

Contact Dave Lanzalone

This field is for validation purposes and should be left unchanged.

Contact Sean Purdy

This field is for validation purposes and should be left unchanged.

Contact Brian Shaud

This field is for validation purposes and should be left unchanged.

Contact Brittany Strizelka

This field is for validation purposes and should be left unchanged.

Contact JD Spivey

This field is for validation purposes and should be left unchanged.

Contact Lokesh Gopal

This field is for validation purposes and should be left unchanged.

Contact Joe Rodriguez

This field is for validation purposes and should be left unchanged.

Contact Henry Park

This field is for validation purposes and should be left unchanged.

Contact Leonardo Galindo

This field is for validation purposes and should be left unchanged.

Contact Shirley Gay

This field is for validation purposes and should be left unchanged.

Contact Ling Song

This field is for validation purposes and should be left unchanged.

Contact Ariel Lynn

This field is for validation purposes and should be left unchanged.

Contact Alyson Leonard

This field is for validation purposes and should be left unchanged.

Contact Luke O'Brien

This field is for validation purposes and should be left unchanged.

Contact Clement Baa-Adomako

This field is for validation purposes and should be left unchanged.

Contact Andrew Mikida

This field is for validation purposes and should be left unchanged.

Contact John Cervino

This field is for validation purposes and should be left unchanged.

Contact Calvin Woodruff

This field is for validation purposes and should be left unchanged.

Contact Adrienne Belt

This field is for validation purposes and should be left unchanged.

Contact Frank Speeder

This field is for validation purposes and should be left unchanged.

Contact Steve Carey

This field is for validation purposes and should be left unchanged.

Contact Ben Vuocolo

This field is for validation purposes and should be left unchanged.

Contact Micah Shaffer

This field is for validation purposes and should be left unchanged.

Contact John Kolleh

This field is for validation purposes and should be left unchanged.

Contact Dan Mendenhall

This field is for validation purposes and should be left unchanged.

Contact Bridget Clerkin

This field is for validation purposes and should be left unchanged.

Contact Tom MaCoy

This field is for validation purposes and should be left unchanged.

Contact Dan Fried

This field is for validation purposes and should be left unchanged.

Contact Vanessa Balzano

This field is for validation purposes and should be left unchanged.

Contact Gene Castellano

This field is for validation purposes and should be left unchanged.

Contact Tom Mikowski

This field is for validation purposes and should be left unchanged.

Contact Pete Bretz

This field is for validation purposes and should be left unchanged.

Contact Bill Haley

This field is for validation purposes and should be left unchanged.