Jun 18, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Have you ever asked a colleague to deliver an entire script on camera? The term “deer in the headlights” may come to mind. Non-professional talent can really struggle when reading a script. Apart from sending your friend to acting school (or using a...
Jun 7, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
May 30, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
We have been steadily adding new capabilities to Personalized Video. The latest is On Demand delivery, and it’s a big one. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true...
May 29, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development
You’ve probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not — they’re a lot more eye-catching than static photos. If your organization’s website is moving in that direction, there...
May 23, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
May 2, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development
Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
Apr 29, 2018 | Business, Education, Healthcare, Non profit, Personalized Video
There are some pretty exciting things happening with Personalized Video. The latest is Performance Metrics tracking. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1 video...
Apr 24, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
You may not know what the Rule of Thirds is, but you see it in action every day. It’s a shot composition technique that was borrowed from our friends in the world of photography. It essentially divides the shot into thirds vertically and horizontally. The Rule...
Apr 17, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1...
Apr 10, 2018 | Business, Education, Healthcare, Live Webcasting, Non profit, Personalized Video, Video Production and Post
May 1993. Bill Clinton was the new president, Sleepless in Seattle was in theaters, a gallon of gas cost $1.16 and the World Wide Web had just been born. And that was the year Allied Pixel said hello to the world. Who knew then what an excellent adventure it would...
