Jun 12, 2024 | Education, General, Personalized Video, Video Production and Post
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Apr 16, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
Dec 7, 2023 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. These videos are tailored to the individual viewer, providing them with only relevant data that corresponds to their particular situation. The use of personalized...
Nov 14, 2023 | Business, Education, General, Healthcare, Non profit, Video Production and Post
If Aristotle were alive today, he would make a great copywriter. He understood that impactful messages connect the storyteller and recipient in powerful ways. Aristotle believed a person can be persuaded if the message is credible, authentic and resonates with its...
Oct 11, 2023 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Personalization is more than a trending marketing tactic. It is an important factor in any organization interacting successfully with its clients. Major brands have raced to embrace technologies that enhance a consumer’s engagement, create an emotional connection, a...
