Aug 13, 2024 | Business, Education, General, Non profit
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Jul 24, 2024 | Business, Education, General, Healthcare, Personalized Video, Video Production and Post
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Apr 16, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
Mar 19, 2024 | Business, Education, General, Healthcare, Non profit
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...
Feb 20, 2024 | Business, Education, General, Healthcare, Live Webcasting, Non profit
When you look comfortable on camera, it makes your viewers feel comfortable as well. They can focus on your message, as opposed to your delivery. Conversely, if you appear awkward or nervous, viewers will be distracted. Comfort in front of the camera also conveys...
