Why You Can’t Count on Open Rates

Why You Can’t Count on Open Rates

Have you been happily watching your email open rates rise since September? Warning: I am about to burst your bubble. The reason may not be your prowess in writing can’t-miss-this subject lines. It’s likely due to Apple’s new Mail Protection Privacy...
What is Personalized Video?

What is Personalized Video?

Personalized Video makes use of data an organization has about its customers to create individualized videos. Instead of sending the same video to everyone on the list, Personalized Video makes it possible to send a unique video to each person on the list – a video...
How to promote your video on social media

How to promote your video on social media

Social media is powered by video, and that’s why it’s an excellent way to promote video content that lives on your website. Here are seven tips to help drive traffic from your social channels to your web videos. Make it a teaser. Create a short cutdown of your...