You may have seen a few of our video projects or Personalized Videos and thought, It would be great to have something that polished, but we can’t afford all-new video shot by professionals. I’ll let you in on a little secret. For many of the projects we produce,...
The Personalized Videos we create for clients in higher education and other fields are highly individualized to match the interests of each recipient. We say they are data-driven, and you may wonder, where do we get the data? There are two sources: The client and the...
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. If this is the first time you’ve done this, you probably have some questions. Like, what is a TelePrompter, anyway? A TelePrompter (Prompter for short) is a mirrored...
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...
You’re going to be interviewed on camera. Whether you’re excited or terrified, you’re probably wondering what to wear. Here are five Dos and Don’ts to help you choose the perfect outfit. DO choose a favorite outfit you wear to work. It probably looks good on you,...
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
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