Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.)
Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the buying process.
Supplementing a drip campaign with Personalized Video can make it even more effective.
If you’re new to Personalized Video, you can learn about it here or watch my TED Talk here. In a nutshell, Personalized Video delivers data-driven videos with dynamic content that speaks to the particular interests of each viewer. It’s a way to engage more effectively with customers, prospects and constituents.
We worked with a private liberal arts college to supplement their Admissions marketing funnel. The college sends a Personalized Video to prospective students at four critical milestones.
This Personalized Video is sent to all prospective students who make contact with the school.
This Personalized Video is sent after an Inquiry has been identified as a qualified Lead.
This Personalized Video is sent after a Lead has begun his/her college application.
This Personalized Video is sent when an Applicant has been admitted into the school.
Undergraduate admissions are up 22% at the college.
Personalized Video is a natural for drip marketing campaigns.
P.S. Have a topic you’d like to see discussed? Let me know and I’ll try to get to it in a future post.