Personalized Video is a data-driven revolution in 1:1 marketing with measurable ROI.
Allied Pixel’s groundbreaking technique enables you to send a unique video message to each of your prospects, customers, constituents or donors. Not by simply inserting their name in the video, but by tailoring the video’s content to each recipient’s unique interests or purchasing history.
Our proprietary technology creates data-driven videos by pulling from your Customer Relationship Management (CRM) system. The result: Incredibly targeted videos that allow you to engage with your customers like never before.
This technology is so innovative, we were invited to do a TED Talk on it.
Our clients have seen a measurable ROI from their Personalized Video campaigns. Open rates, click-through rates and conversions have increased dramatically. Research shows that Personalized Videos can generate up to a 1,500% increase in click-through and conversion rates.
We pioneered this technology for our Higher Education clients, but it is equally effective in many fields, including:
Personalized Video is an extremely powerful way to engage with your target audience on an individual level.
Every Personalized Video campaign is unique. This video for a university targets prospective incoming freshmen. It is one of 2,400 unique videos we produced, pulling each student’s profile from the school’s CRM system.
This video for another university adds an interesting twist: The student’s first name is actually spoken.
You can deploy Personalized Videos however you want — typically through your organization’s sales automation system or CRM. There are two modes of deployment. In push mode, you send out a batch of videos all at once or over a period of time. The batch can include hundreds, or hundreds of thousands, of videos. In pull mode, individual videos are sent on demand in real time. The trigger can be a web form that a customer fills out, or an admin form that your sales reps fill out.
Action Buttons increase conversions by providing an explicit call to action, such as:
The possibilities are limited only by your imagination.
Included in every Personalized Video campaign are powerful tools to monitor a prospect’s engagement. We track the behavior of each person in your database across a range of metrics, including:
Weighting each of these metrics, we generate an aggregate engagement score for each person in the database. The report ranks the recipients from most engaged to least. This data is valuable because it shows you exactly who your best prospects are.
Performance Metrics provide a clear ROI for the Personalized Video campaign. Performance Metrics also can be used to trigger downstream actions – either electronic or personal.
Allied Pixel has all the necessary skill sets and resources in house, including strategy, creative, production, editorial, data wrangling, programming, website development, cloud computing and project management. We manage the project from start to finish and take care of all the heavy lifting.
Could your organization benefit from a higher level of engagement with your prospects and customers? Personalized Video can absolutely make it happen.
Call us at 610.892.7970 ext 102.GET IN TOUCH