Imagine if you had the ability to send a personalized video to each and every one of your prospective or existing customers. We’re not talking about simply inserting their name in the video, but actually tailoring the video’s content to each person’s unique interests or purchase history.
Recent research shows that Personalized Videos can generate anywhere from a 200% to 1,500% increase in click-through and conversion rates.
Allied Pixel has developed a groundbreaking technique that creates data-driven videos by pulling from your existing database of customer information. The result: Incredibly targeted videos that allow you to engage with your customers like never before.
Every campaign is unique. This campaign for a university targets prospective incoming freshmen. These are two out of 2,400 unique videos we produced, pulling each student’s profile from the school’s CRM system.
From the school’s CRM, we know that Kevin’s major is currently Undecided. He wants to play on a sports team and plans to live on campus.
Kevin’s personalized video:
From the school’s CRM, we know that Nicole plans to be a Human Resources Management major. She is interested in campus activities and plans to commute.
Nicole’s personalized video:
Personalized Video is more affordable than you might think. . The cost is determined by the complexity of the project and the amount of video production involved. Once created, a campaign can be updated periodically — allowing the campaign to continue indefinitely.
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