Engage prospects individually with Personalized Video
Personalized Video is a data-driven revolution in 1:1 marketing with measurable ROI.
Allied Pixel’s groundbreaking technique enables you to send a unique video message to each of your prospects, customers, constituents or donors. Not by simply inserting their name in the video, but by tailoring the video’s content to each recipient’s unique interests or purchasing history.
Our proprietary technology creates data-driven videos by pulling from your Customer Relationship Management (CRM) system. The result: Incredibly targeted videos that allow you to engage with your customers like never before.
This technology is so innovative, we were invited to do a TED Talk on it.
Our clients have seen a measurable ROI from their Personalized Video campaigns. Open rates, click-through rates and conversions have increased dramatically. Research shows that Personalized Videos can generate up to a 15X increase in click-through and conversion rates.
Data for one university we work with reveals these characteristics of students who enrolled in Fall 2018:
- Accepted students who watched their personalized video were 12 times more likely to enroll.
- Accepted students who watched their video to completion were 19 times more likely to enroll.
Application in many fields
We pioneered this technology for our Higher Education clients, but it is equally effective in many fields, including:
- Financial services
- Nonprofit & Fundraising
- Real Estate
- Professional & Business services
- Leisure, Travel & Hospitality
- Entertainment & Gaming
Personalized Video is an extremely powerful way to engage with your target audience on an individual level.
Here are actual examples of Personalized Videos we’ve created, listed by their purpose.