A student’s choice of college can hinge on the answer to one question: How much financial aid will I get? Enrollment officials are keenly aware that the way they communicate this crucial information will influence the way it is received. That’s why an...
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
Competition is fierce and each student is looking for a best-fit university. Those dynamics made Higher Education a natural fit to embrace Personalized Video in a big way. Enrollment leaders found that sending a video relevant to the individual student’s background...
Personalized Video makes use of data an organization has about its customers to create individualized videos. Instead of sending the same video to everyone on the list, Personalized Video makes it possible to send a unique video to each person on the list – a video...
Viewers appreciate brevity. With that in mind, make your video only as long as it absolutely needs to be.The standard guideline is 1-3 minutes because our research shows viewership trails off by up to 80% after 3 minutes. That said, most videos lose a significant...
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