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Why Marketing Drip Campaigns Work

Why Marketing Drip Campaigns Work

Jul 24, 2024 | Business, Education, General, Healthcare, Personalized Video, Video Production and Post

Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Dealing with the FAFSA Fiasco

Dealing with the FAFSA Fiasco

Jun 12, 2024 | Education, General, Personalized Video, Video Production and Post

Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
How Many Film Set Terms Do You Know?

How Many Film Set Terms Do You Know?

May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post

Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Our TEDx Talk on Data-Driven Personalized Video, Seven Years Later

Our TEDx Talk on Data-Driven Personalized Video, Seven Years Later

Mar 22, 2024 | Education, General, Personalized Video

2024 marks the seven-year anniversary of Allied PIxel president Bill Haley’s groundbreaking TEDx Talk on Personalized Video. Data-driven personalized video was a novel idea back in 2017. Today, personalization and video are among the top five marketing...
How Colleges Use Data-Driven Personalized Video for Enrollment

How Colleges Use Data-Driven Personalized Video for Enrollment

Dec 7, 2023 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post

Personalized videos are a powerful tool that colleges use to attract new students and student-athletes. These videos are tailored to the individual viewer, providing them with only relevant data that corresponds to their particular situation. The use of personalized...
Why Does Personalization Matter?

Why Does Personalization Matter?

Oct 11, 2023 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post

Personalization is more than a trending marketing tactic. It is an important factor in any organization interacting successfully with its clients. Major brands have raced to embrace technologies that enhance a consumer’s engagement, create an emotional connection, a...
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