A promo video (short for promotional) is a compelling, high level summary of your value proposition: Short, memorable, and persuasive. It grabs attention, tells your story, and drives the viewer to take action.
In the 30 years that we have been creating promo videos for clients, we have seen them used successfully to promote schools, businesses, nonprofits, products and services of all kinds.
Here’s why you might want one for your organization:
People prefer and remember video
In every target audience, people choose video over text — and retain 95% of a video message versus 10% for text.
Video builds trust and credibility
Your product or service feels more real and relatable when the audience can see it in action and view testimonials.
Video boosts conversions and sales
Adding a compelling video to a website landing page can increase conversions by 80%, providing more leads and sales.
Video improves online visibility
Videos typically show up higher in search results and lead to more reach for posts on every social media platform.
Video is versatile and shareable
One video can be used on all digital marketing channels while also aiding word-of-mouth when shared by customers.
We work with clients to select a video style that suits their needs, then guide them through the process from concept to final asset. Take a look at these promo videos, then call us at contact us to find out how you can put video to work promoting your brand.
Work at a Community College? Mark Your Calendar for October 14.
Are you a Community College Enrollment Professional looking to make your outreach more personal, memorable, and effective? Do you want to build trust, increase applications, and drive yield? Join our webinar to learn how to turn interest into action! Let’s move beyond standard emails and show community college students that we truly see and hear them. Register here.
See You at the NACAC Conference
Allied Pixel will be exhibiting at the National Association for College Admission Counseling Conference September 18-25 in Columbus, Ohio. The annual event attracts over 6,500 college admission counseling professionals from across the country. If you’ll be there, plan to stop by our booth in the exhibit hall to see the latest in Personalized Video.
Meet Lokesh Gopal, Data Specialist
Multiple technical skills come into play during production of Allied Pixel’s Data-Driven Personalized Video projects, and Lokesh Gopal has many of those skills. His title is Data Specialist, and he is most often called upon to prepare large client datasets for use in our Personalized Video render system. As needs arise, he also handles video and audio editing.
Growing up in India, Lokesh learned the basics of computer programming while earning his diploma in electronics. He started his career in electronics, then moved to transcribing audio and video files. When automation took over transcription, he upskilled to video editing by watching YouTube tutorials. Lokesh credits Allied Pixel Technology VP Pete Bretz with recognizing his versatility and guiding him to his current multi-faceted role.
When not working, Lokesh enjoys spending time with his family, often playing cricket and chess games. Jogging and cycling are his favorite exercises to keep fit.
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
Best regards,
