May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Apr 16, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
Mar 19, 2024 | Business, Education, General, Healthcare, Non profit
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...
Feb 20, 2024 | Business, Education, General, Healthcare, Live Webcasting, Non profit
When you look comfortable on camera, it makes your viewers feel comfortable as well. They can focus on your message, as opposed to your delivery. Conversely, if you appear awkward or nervous, viewers will be distracted. Comfort in front of the camera also conveys...
Jan 22, 2024 | Business, Education, General, Healthcare, Non profit
Pressure is growing on universities to meet a critical need: Providing transparent and reliable information about financial aid offers to students and their families. Spurred by a critical report from the U.S. Government Accountability Office (GAO), 10 higher...
Dec 12, 2023 | Business, Education, General, Healthcare, Non profit
Please forgive my annual December indulgence of going off topic from the usual business. Last December I wrote about the virtues of small town America. This year, it’s gratitude. Sure, we all appreciate the big things in life – family, health, our jobs. But when I...
