Know what the most beautiful sound in the world is? Sure you do. You’ve heard it countless times. It is the sound of …

… your name being spoken.

In  his classic book, How to Win Friends and Influence People, Dale Carnegie wrote “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

And that is backed up by science:

Using functional magnetic resonance imaging, brain activation patterns were examined in response to hearing one’s own first name in contrast to hearing the names of others. There are several regions in the left hemisphere that show greater activation to one’s own name, including middle frontal cortex, middle and superior temporal cortex, and cuneus. These findings provide evidence that hearing one’s own name has unique brain functioning activation specific to one’s own name in relation to the names of others.

Unfortunately, there was no practical way to insert multiple spoken names into multiple videos — up until now. 

Our Personalized Video service makes it possible. We can now insert an individual’s spoken name into a video — whether you are sending that video to a dozen people, 500 or 10,000.

Here’s a sample from a campaign we did for Villanova University:

And here’s a remarkable stat:

In A/B testing, videos that had a spoken name at the beginning were 62% more likely to be watched to completion than those that didn’t.

Think about that! If video is an important part of your marketing strategy, consider adding the most beautiful sound to your next video.

Bill Haley

P.S. Have a burning question about video? Let me know and I’ll try to answer it in a future post.