Personalized Video will be one of the most significant advances in marketing in 2018.

Why?

For the first time, with Personalized Video it’s possible to combine data with the power of video to engage with customers on a one-to-one level.

This allows for dynamic storytelling and the ability to make a personal connection throughout the marketing cycle. From early-stage awareness to post-sale follow-up, Personalized Video can help move the needle because it allows you to engage with customers in a more meaningful way. It can be applied in every field, including B2C, B2B, Education and Nonprofit.

The results can be remarkable. Click-through rates in excess of 70%. View-to-completion rates over 80%. And a measurable, positive ROI.

Allied Pixel rolled this new service out in 2017 and perfected it through a series of well-received Personalized Video campaigns. Now we’re out of beta and ready for you.

To be clear, we’re talking about a next-gen capability. This is not the typical-use case you may have seen, where a customer’s name is superimposed over a boilerplate video. Rather, this is a dynamic storyline where each video is composed of a series of building blocks that is unique to each individual customer, and that speaks to his or her particular interests.

You can deploy Personalized Video in either a push or pull strategy. If you have a database of existing or prospective customers, you can blast the videos out all at once. Alternatively, prospects can come to a landing page, fill out a web form and then receive a Personalized Video in minutes.

Here’s my TED talk that explains how it works.

I’ll be happy to talk with you about how a Personalized Video campaign might fit into your marketing plans for the new year.

Best wishes for a fantastic 2018.

Bill Haley

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