Glad you asked! Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished...
Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Just a year ago, I commented that Allied Pixel had produced over one hundred videos in the previous 12 months. That’s the equivalent of creating about two short films a week. Pretty darn prodigious, right? I thought so. Well, guess how many videos we’re on...
Have you seen the latest episode of Black Mirror on Netflix? It’s called Bandersnatch, and unlike other episodes, this one is interactive. The viewer gets to choose what happens throughout the story. Set in the 1980s, it’s about a video game programmer...
One of the great things about Personalized Video is its accountability. Behind the scenes, we’re able to track the actions of every person who receives a video. And that opens up some tremendously valuable information. (If you’re new to the subject, Personalized...
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