Glad you asked!
Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished video that is extremely targeted to a single end viewer. So instead of creating one generic video that you send to everyone on your list, you send an individual, personalized video to each person on your list.
Here’s an example:
The dynamic content in this video includes:
- Student’s name: Spoken and on-screen text
- Student’s major: Aviation
- Student type: Traditional
- Housing: Resident
- Sports: Club Sports
- Interest: General
Personalized Video is highly scalable. We can create a few dozen unique videos, or hundreds of thousands.
How Does Personalized Video Work?
Personalized Video pulls information from a data source, which can be anything from a Salesforce CRM to a simple spreadsheet. It uses logic to assemble that data into a coherent story. It then pulls pre-produced video segments from a library of video content, and assembles it seamlessly into a finished video. Here’s a conceptual example:
Is Personalized Video Effective?
One school we work with found that prospective students who watched their Personalized Video were twelve times more likely to enroll than students who hadn’t watched a Personalized Video.
Clients report increased engagement across the board, including open rates, click-through rates and conversions.
So the short answer is yes, Personalized Video can be an extremely effective way to engage with your target audience.
Watch the TED Talk
Want to see the story behind Personalized Video? Watch my 2017 TED Talk. I’m no Sir Ken Robinson, but I think this nine-minute talk explains it pretty well.
Learn more about Personalized Video
And if you’d like to talk about how Personalized Video can help your organization, please contact us today.
‘Til next time,
P.S. Have a topic you’d like to see discussed? Let me know and I’ll try to get to it in a future post.