News & Insights
Is Your Video Inclusive Enough?
It was just a fun two-minute video, meant to bring students and alumni together for Homecoming Week. But it did just the opposite. A video for the University of Wisconsin made national headlines when it was posted online. And not the kind of headlines the school...
What is Personalized Video?
Glad you asked! Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished...
Do Embedded YouTube Videos Add to the View Count?
When you embed a video on your website from your YouTube channel, are those views counted by YouTube? The short answer is, yes. The long answer is a little more complicated. Any embedded video hosted on YouTube will count as a view when that video is played, with a...
What You Should Know About YouTube’s New Copyright Policy
YouTube is a convenient way to host videos. Many of our clients use it to embed videos on their websites. The biggest downside is that you have to contend with YouTube's sometimes vexing copyright policy. If your video contains copyrighted music, for example, you may...
What is Live Captioning for Webcasts?
As live webcasting becomes increasingly popular, there is a growing demand to make webcasts accessible to viewers who are deaf or hard of hearing. One way to do that is through live captioning. That's the process of turning the spoken word into captioned text. It's...
The Video Production Process, Demystified
Video production can seem complicated, especially if it’s your first time going through the process. In this article, I’ll walk you through the main steps that go into making a video. Keep in mind that every video is different, so some of these steps may not apply to...
How to Sell an Intangible
How do you sell something that can't be touched, that has no physical presence? How do you get someone to buy into an idea? A university we work with wanted to convey the academic quality of its undergraduate programs, and how that can lead to career success. Both...
How Personalized Video Can Boost Your Drip Campaign
Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Here’s Our New Showreel!
Each year we update our showreel with our most current work. We just finished the 2019 edition. It includes shots from 25 recent projects. Our clients are often surprised to learn how many people work behind the scenes to bring their videos to life. So let me...
What You Should Know About the New Pennsylvania Drone Law
Pennsylvania Gov. Tom Wolf recently signed a new law aimed at combating "Peeping Tom" drone use across the state. The act increases criminal penalties for using unmanned aircraft, typically called drones, to spy on or conduct surveillance of someone in a private...
What is a Background Plate, and Why Might I Want One?
Sometimes it's hard to shoot a scene where you really want to shoot it. For example, it might be difficult to shoot a closeup of a person water skiing behind a boat. That's when background plates come in handy. Background plates are a type of compositing, which is the...
Personalized Video: The State of the Art
Just a year ago, I commented that Allied Pixel had produced over one hundred videos in the previous 12 months. That's the equivalent of creating about two short films a week. Pretty darn prodigious, right? I thought so. Well, guess how many videos we're on track to...