Apr 4, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
If you spend any time around video production people, you’ll hear the term “b-roll” thrown around a lot. So what is b-roll, anyway? Very simply, b-roll is footage that is used to support the story being told. As an example, think of an interview with...
Mar 29, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Sometimes it’s best to do away with a script. There is an authenticity and honesty that comes from allowing a person to speak extemporaneously. This free-form approach can work well under these circumstances: The story does not require precise messaging; He or...
Mar 15, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. That means somebody thinks you’re pretty darn special. If this is the first time you’ve used a Prompter, you probably have some questions. Like, what is...
Mar 13, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
You’ve seen tracking text. It is onscreen text that seems to move with the image, almost as if it were part of the shot. Done well, it can be mesmerizing. The reason it’s so captivating is because it is both unexpected and organic. It is certainly...
Feb 26, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Allied Pixel produced 108 videos last year, setting a new record for us. That means we cranked out an average of two short films a week — a pretty astonishing clip for a modest-sized team like ours. And I think it’s objectively some of the best work we’ve...
Feb 18, 2018 | Education, Personalized Video, Video Production and Post
Our first Personalized Video campaign was delivered on April 11, 2017. Unique personalized videos were sent to more than 2,400 accepted students at Cabrini University — marking a milestone for higher education marketing. We partnered with the Admissions team at...
