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7 Tips for Creating Great Website Banner Video Loops

7 Tips for Creating Great Website Banner Video Loops

May 29, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development

You’ve probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not — they’re a lot more eye-catching than static photos. If your organization’s website is moving in that direction, there...
How to Find the Essence of Your Story

How to Find the Essence of Your Story

May 23, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
The Hidden Meaning of Color

The Hidden Meaning of Color

May 2, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development

Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
What is the Rule of Thirds, and Can I Break It?

What is the Rule of Thirds, and Can I Break It?

Apr 24, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

You may not know what the Rule of Thirds is, but you see it in action every day. It’s a shot composition technique that was borrowed from our friends in the world of photography. It essentially divides the shot into thirds vertically and horizontally. The Rule...
Introducing Action Buttons

Introducing Action Buttons

Apr 17, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post

We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1...
25 Things I’ve Learned in 25 Years

25 Things I’ve Learned in 25 Years

Apr 10, 2018 | Business, Education, Healthcare, Live Webcasting, Non profit, Personalized Video, Video Production and Post

May 1993. Bill Clinton was the new president, Sleepless in Seattle was in theaters, a gallon of gas cost $1.16 and the World Wide Web had just been born. And that was the year Allied Pixel said hello to the world. Who knew then what an excellent adventure it would...
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