Our first Personalized Video campaign was delivered on April 11, 2017. Unique personalized videos were sent to more than 2,400 accepted students at Cabrini University — marking a milestone for higher education marketing.
We partnered with the Admissions team at Cabrini to build a video campaign that focused on students’ individual interests, including their choice of major, extracurricular activities, sports and residence life. We produced a library of video content that addressed all the possible variations. We created a master edit template that established a polished, cohesive flow for the video segments. Next, we pulled data from the school’s Customer Relationship Management software (in this case, TargetX.) Our render farm then produced an individual video for each student in the database.
Each of those videos was then transcoded in the cloud to a variety of formats, suitable for playback on any device, including smartphones, tablets, desktop browsers and smart TVs. We built a branded landing page for video playback. And we supplied a custom URL for each video, which was inserted in the school’s CRM data.
Cabrini inserted the individual URLs in the acceptance eblast they sent out to students. We were able to track and report metrics in real time, showing which students watched their videos (either partially or entirely) and who shared them on social channels.
The overall turnaround time for the campaign was six weeks.
Here is a sample video from the campaign.
The client had this to say:
The feedback we received from the campaign was overwhelmingly positive. We received dozens of responses stating how much they loved the video and were very excited to attend. We also received some from accepted students that said they loved Cabrini, but will be attending somewhere else (due to cost, major), but the video reinforced what an amazing institution it is. We had about 50 recipients click the enroll link, which is great! Working with Allied Pixel was awesome because you kept us on a timeline, on budget, and delivered a final product that had the WOW factor we were hoping for.
Executive Director of Admissions
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