For many students, the financial aid offer is the most important communication they receive after admission. It’s also one of the hardest to understand. Grants, loans, scholarships, payment plans … families want clarity, not confusion.
Personalized Financial Aid Videos (PFAV) are transforming that moment by breaking down each student’s actual award information in a way that is visual, clear, and easy to follow. Instead of scanning a letter or trying to interpret unfamiliar terminology, students and families see:
- What a grant, loan, and scholarship really mean
- What needs to be repaid and what does not
- How their total cost is calculated
- How payment plans work, if offered
- What their next steps are, guided by dynamic call to action buttons
The result is a moment of clarity that feels personal, supportive, and aligned with how today’s students prefer to learn. Videos are delivered in English and/or Spanish.
Real Impact You Can Feel
Feedback from students and families has been overwhelmingly positive. Many express genuine gratitude for finally understanding the true cost of attending their chosen college.
Institutions are seeing:
- Fewer calls to the financial aid office
- Higher deposit rates
- More confident decisions from families
- Easier counselor conversations, since walking through a video together is far simpler than interpreting a letter
And because 90 percent of information is retained through video compared to just 10 percent from text, students walk away with a clearer understanding of their financial picture.
A More Human Moment in the Funnel
At a critical and often stressful point in the enrollment journey, PFAV helps each student feel seen, heard, and supported. It reduces friction, lowers overwhelm and creates a more welcoming experience—one that builds trust and momentum.
Hear the Results Firsthand
We will be hosting a webinar on Thursday, May 21, 2026 at 2pm ET with Keyana Scales from Howard University, who will share her first year of using PFAVs and the positive impact so far. Register here.
To date, Howard University has achieved:
- 45 percent viewership rate
- 44 percent conversion rate, moving students forward in the process
These are the kinds of results that signal where the industry is heading.
Personalized Financial Aid Videos are gaining ground quickly across higher education. Don’t get left behind!