We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons.
(If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1 video marketing.)
Action Buttons make it possible to add a call to action to the user experience. Here’s a (non-functioning) example from a college recruiting campaign:
In this case, the Action Button contacts a student’s counselor in Admissions. We pull data from the school’s CRM to identify which counselor the student is assigned to. Then depending on whether the student is using a smartphone or desktop browser, the button will either place a phone call or send an email to that counselor.
It is possible to have multiple Action Buttons (e.g. Contact Your Advisor; Schedule a Campus Tour.) And because the buttons are dynamic, there is almost no limit to what they can do.
Here’s a live sample. It is one of 2,500 unique videos we produced for the campaign.
Personalized Video together with Action Buttons are a powerful way to drive conversions with your customers and prospects.
P.S. Have a question about video? Let me know and I’ll try to answer it in a future post.