News & Insights
Staff Picks: Top 10 Holiday Movie Lines
As the year winds down and the holidays light up our calendars, we’re taking a moment to celebrate the season with our staff picks of timeless movie lines that remind us of joy, laughter, and community. Consider this our way of spreading a little cheer before we head...
A Personalized Path to Yes
Whether it's creating awareness at the top of the funnel or closing at the bottom, there are specific tactics to move prospects to “yes.” Minimizing obstacles to making the sale should be a key component in every marketing campaign, yet it rarely is. This is true in...
Fix Your Funnel Friction Point
Whether it's creating awareness at the top of the sales funnel or nailing the sale at the bottom, there are specific tactics to move prospects closer to “yes.” To optimize your funnel strategy, keep an eye out for friction points where progress to the next stage...
What is a Promo Video?
A promo video (short for promotional) is a compelling, high level summary of your value proposition: Short, memorable, and persuasive. It grabs attention, tells your story, and drives the viewer to take action. In the 30 years that we have...
Don’t Underestimate Parents!
Did you know that parents influence over 80% of their son or daughter’s college decisions? It’s a pivotal role, often underestimated. Institutions that find a way to influence parents and guardians, especially in the crucial prospect stage, stand to gain a competitive...
Ramp Up Your Fundraising
Successful nonprofit fundraising professionals are using a powerful new tool to transform donor engagement, drive major gifts, increase participation in giving days and thank donors in a way that feels personal. That tool, proven in the extremely competitive market of...
Want GenZ to Click? Push Their Buttons!
Request Information! Schedule a Visit! Chat with a Counselor! Most high school students browsing college websites move on without ever clicking on any of those big, bright, call-to-action buttons. A key challenge for college enrollment officers is getting...
Did Your Message Resonate? Ask!
Data analytics can tell us a lot about the effectiveness of a digital engagement tool like personalized video. But analytics can’t tell us whether our message had the intended emotional impact. For that we need an open-ended survey question. From the start,...
Making Admits Feel Welcome
The effort and expense that goes into identifying, reaching, engaging and converting prospects into customers is wasted if too few take the final step by accepting your offer. In sales parlance, it’s the bottom of the funnel (BOFU), where highly qualified prospects...
Making the Complex Understandable
Are you looking for a way to make complex information easier to understand? Do prospective buyers really grasp the value of your offer? The stakes are high: If the prospect doesn’t get it, you don’t get their business. No one understands this better than people who...
How Video Engages Your Audience
Why is video so effective for engaging audiences and driving conversions? Here are five top ways video moves people to act: 1. Video is highly persuasive: 82% of consumers report being convinced to buy after watching a video. Marketers use video to demonstrate...
Six Personalized Video Stats That Will Blow Your Mind
Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the...