Successful nonprofit fundraising professionals are using a powerful new tool to transform donor engagement, drive major gifts, increase participation in giving days and thank donors in a way that feels personal. That tool, proven in the extremely competitive market of higher education, is Data-Driven Personalized Video. It works in nonprofit fundraising for the same reasons it works in Higher Ed: Video enhances engagement, personalization targets the message to each individual viewer, and increased ROI makes the investment pay off in three big ways.
14%
increase in donations
50%
increase in response rates
204%
higher conversion rates
To help nonprofits better understand how Data-Driven Personalized Video can revolutionize their fundraising, we created a helpful guide. You can download the guide, as well as a case study featuring Easterseals Delaware & Maryland’s Eastern Shore, here. Like most nonprofits, Easterseals has collected data enabling it to tag contacts as belonging to specific audience segments such as giving capability and past appeals supported. Allied Pixel mines that data to select which video clips will resonate with a particular contact, and sends out thousands of unique videos, each created for an audience of one. Spoiler alert: The success of Easterseals’ multi-part personalized video campaign helped it reach a wider audience and fund a new fully accessible aquatic center for its summer camp serving people with disabilities. The most efficient way to explore whether Data-Driven Personalized Video can help your nonprofit achieve its fundraising goals is to book a demo.
Meet Adrienne Belt, Project Manager & Engagement Specialist
The kind of person who keeps track of everything, who nails the details, who coordinates multiple people and teams to ensure they move forward in the same direction — that’s how Adrienne Belt describes her strengths.
At work, those traits make Adrienne invaluable as both a Project Manager ushering projects to completion and an Engagement Specialist maintaining strong client relationships.
At home, those traits make her the uber-Mom as well, driving her pre-teen son and daughter to their many sports and activities. She loves being at the heart of what’s happening, whether that’s overseeing Allied Pixel’s personalized financial aid video process or attending a game in which her husband is coaching their son and she’s the Team Mom. Adrienne is cherishing this fleeting stage of family life. “I find such enjoyment in seeing our kids do the things they love to do,” she says.
As for things she once loved to do, like sewing, quilting and reading, they can wait until the next stage. When that time comes, she also intends to indulge her passion for the preservation of oceans and the wild creatures that live in them. Meanwhile, she has a few domestic creatures to dote on, including a new rescue dog who is getting used to the frequent comings and goings of this very busy family.
Unlock the Hidden Influence: Engaging Parents at the Start of Student Recruitment
Parents play a pivotal, yet often underestimated, role in the college decision-making process. Join us Tuesday, August 12, at 2:00 PM ET for a live webinar that explores how institutions can gain a competitive edge by engaging parents earlier and more effectively in the student recruitment journey by using Data-Driven Personalized Video. We will be joined by Joe Bellavance of JBellavance Consulting, who is partnering with Allied Pixel to offer this new parent-focused product. Register for the webinar.
See us at the eduWeb Summit in Portland …
We will be presenting and exhibiting during eduWeb Summit 2025 from July 15-17. Bill Haley, President, Ann Paoli, Vice President of Partnerships, along with Jim Paskill, President of Paskill will lead a session entitled: “Convert Visitors into Students: Personalized Video Strategies for your Website.”We are available for meetings at our booth. Come see us!
… and the RNL National Conference in Atlanta
Allied Pixel will be presenting and exhibiting during “Altering the Landscape,” RNL’s 2025 National Conference, being held July 22-24 in Atlanta. Stop by first thing at the Community College Workshop, catch us at one of our three presentations, or swing by our booth—we’re the proud sponsor of Popcorn Palooza🍿 We’re available for one-on-one chats anytime at the booth. Let’s connect! View the conference website.
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
Best regards,
