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  • About
    • Team
    • Thoughts
    • News
    • Awards
    • Agency Partnerships
    • MarCom Alliance
    • Internships
  • Services
    • Video Production
    • Personalized Video
    • Personalized Video for Higher Ed
    • Live Webcasting Services
    • Website Services
  • Clients
    • Education
    • Business
    • Healthcare
    • Nonprofit
  • Contact

The Most Dynamic Personalized Videos in the Industry.

Personalized Video is an exciting new way to boost the success of your college/university’s Enrollment, Advancement and Alumni efforts.

Allied Pixel utilizes video content (yours and/or ours) and your existing data to generate industry leading individualized videos – enabling true 1:1 video marketing to elevate conversion rates and drive engagement. Our unique combination of 20+ years of award winning video production combined with direct higher education experience delivers unparalleled results.

I heard from many parents and students that they found the Personalized Video to be the differentiating factor for their student in coming to Villanova vs. another school.

— Dr. Joyce Russell, Dean, Villanova School of Business

Enrollment

Allied Pixel’s proprietary Personalized Video program uses data in your CRM to generate individual videos for every prospective student. Use at any/all stages to drive engagement and see increased conversion rates throughout the entire recruitment process:

  • Search/Prospects – Dynamically engage students at scale 100 to 500,000
  • Inquiries – Drive applications by delivering at scale or on-demand Personalized Videos (delivered within minutes of submitting inquiry form)
  • Applicants – Increase application completion rates by delivering timely messages to applicants needing to fulfil requirements for admissions decisions.
  • Admits – Optimize yield with a congratulatory message from the President/Dean/Chair and deliver dynamic content related to the student’s specific interests in academics, activities, residency, athletics and more
  • Deposits – Reduce melt with personalized communication until enrollment
  • DRIP Campaigns – See lift at every stage by creating and delivering dynamic communication throughout the entire enrollment funnel

Here’s an admitted student video used to increase conversion.


Personalized Financial Aid Offers

For most colleges, the financial aid offer is the most critical piece of communication that will be sent during the recruitment process. Utilize the most advanced way of delivering this key information by delivering dynamic personalized financial aid offers that clearly explain in detail each component of their offer.

These custom individualized videos are branded to your campus and can include all financial aid components of your offer including but not limited to:

  • Congratulate admits on scholarships received
  • Outline renewable criteria on merit-based aid
  • Eligibility for state-based aid
  • Overview of Federal Direct Loan eligibility
  • Explain PLUS Loan options
  • Spotlight registration dates
  • Outline indirect costs (books, supplies, transportation, etc.)
  • Review orientation
  • Reinforce strength of intended major
  • Showcase sport video highlights for athletes
  • Describe housing choice
  • Encourage admissions counselor interaction

Here’s a personalized Financial Aid video:


Advancement

Advancement officers will find Personalized Video especially useful in identifying, engaging, cultivating, and stewarding donors. Communicate your college’s compelling value and advance the college’s brand to secure the philanthropic resources necessary for your institution.

Personalized Video is a powerful tool for donor engagement, major gifts, annual giving and stewardship. Institutions can use personalized videos in the following ways:

  • “Day of Giving” campaigns
  • Thank You’s at scale (call out specific campaign/fund/event)
  • Thank You’s on-demand
  • Engage lapsed/lybunt/sybunt donors
  • Connect ALL donors with advancement
  • Connect students with donors
  • Scholarship Gala/Dinner
  • Large gift solicitations
  • Engage donors with students to fund experiential scholarships that can drive enrollment

Here’s a sample advancement video that demonstrates how your data can be transformed into dynamic content to drive engagement.


Alumni Relations

Alumni staff can utilize personalized video to drive alumni engagement in a variety of ways including:

  • Personalized video invitations to homecoming and reunion events
  • Personalized video invitations to ALL alumni events throughout the year
  • Connect alumni with current students
  • Affinity group engagement
  • Congratulate new graduates and drive them to join alumni network
  • Dynamic way to drive enrollment in professional studies programs

Action Buttons

Action Buttons can be incorporated into videos and encourage prospective students or constituents to engage with you:

Prospective and admitted students may click to apply for admission, schedule a visit, chat with an admission counselor, make a deposit or accept a financial aid award.

Donors and Alumni can click to make a gift, connect with advancement staff, see a sports schedule, link to a live camera of a campus construction site or register for an event.

Learn more about Action Buttons

Performance Metrics

Partners can access a real-time dashboard to monitor engagement. The dashboard tracks five specific actions a prospect may take to engage with the personalized video.

In addition to the dashboard, we provide a summary report detailing the level of engagement of every person in your outreach campaigns.

This data can be especially useful in allocating valuable human and capital resources to the next step in the engagement process.

Performance Metrics provide a clear ROI for your Personalized Video campaign and can be used to trigger followup actions both electronic and personal for your staff.

Learn more about Performance Metrics

 Results on Viewing

Admitted students are 19x more likely to deposit and 9x more likely to enroll.


Award-Winning

Our Personalized Video campaigns have been recognized nationally for innovation and quality.


What Our Clients Say

Our Higher Ed clients explain how Personalized Video is benefiting their schools.

Neumann University

Villanova University


Get in Touch with Us!

Personalized Video is a remarkable new way to boost the success of your institution’s Enrollment and Advancement efforts. Find out how your school can benefit.

Schedule a Call Send a Message


More Resources

Learn more about Personalized Video
Watch our TED Talk on Personalized Video

Clients

Some of the many education clients we’re proud to work with.



The Difference: Personalize AND Synthesize

Synthesize multitudes of videos into one seamless targeted video that is much more impactful than simply placing text over a single video like others.


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About

  • Team
  • Thoughts
  • News
  • Awards
  • Agency Partnerships
  • MarCom Alliance
  • Internships

Services

  • Video Production
  • Personalized Video
  • Live Webcasting Services
  • Website Services

Clients

  • Education
  • Business
  • Healthcare
  • Nonprofit

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