Personalized Video is an exciting new way to boost the success of your college/university’s Enrollment and Advancement efforts. Allied Pixel utilizes your existing data to generate individualized videos – enabling true 1 to 1 video marketing.
Performance Metrics and Action Buttons provide you with powerful opportunities to engage with prospective students and donors, and to learn more about them – while giving greater insight into their future behaviors.
Personalized Video is a proven way to leverage the data you already have.
Allied Pixel’s proprietary Personalized Video program uses data in your CRM to generate individual videos for every prospective student. Engagement tools and performance metrics enhance the capabilities of Personalized Video to improve search results and increase yield from your accepted student pool.
Selecting from a menu in an email or on your website, or on a tablet at a college fair, prospective students will be served a Personalized Video on the spot!
Accepted students receive an acceptance video from the President/Dean personalized with content related to the student’s interests in academics, activities, residence, sports and more.
Here’s an actual sample video.
Advancement officers will find Personalized Video especially useful in identifying, engaging, cultivating, and stewarding donors. Allied Pixel will work with you to target constituents by graduation year, current location, affinity group, engagement score, ask amount … or whatever criteria you select.
Starting with the prospect opening the email, we provide embedded performance metrics and engagement tools so you can gauge each constituent’s interest in specific projects or campaigns. Personalized videos also are cost-effective in keeping constituents engaged with their favorite projects and in stewarding donors with personalized updates on how their gifts are having specific impact.
Personalized Video is a powerful tool for alumni engagement, major gifts, annual giving and stewardship.
Here’s a sample video that demonstrates how content can be dynamically swapped out for Advancement and Stewardship.:
Action Buttons encourage prospective students or constituents to engage with you:
Colleges and universities using Allied Pixel’s personalized video program have access to a real-time dashboard to monitor every prospective student’s engagement with his/her personalized video. The dashboard tracks five specific actions a prospect may take to engage with the personalized video.
In addition to the dashboard, we provide a summary report detailing the level of engagement of every student in your pool of prospective or accepted students.
This data can be especially useful in allocating valuable resources to those prospective students most likely to enroll, while helping you control your cost to recruit a student.
Performance Metrics provide a clear ROI for your Personalized Video campaign. Performance Metrics also can be used to trigger followup actions – either electronic or personal.
Wouldn’t you like to have this kind of data at your fingertips?
Data for one university we work with reveals these characteristics of students who enrolled for Fall 2017, and of those who deposited for Fall 2018:
Personalized Video is a remarkable new way to boost the success of your institution’s Enrollment and Advancement efforts. Find out how your school can benefit.
