Personalized Video is an exciting new way to boost the success of your college/university’s Enrollment, Advancement and Alumni efforts.
Allied Pixel utilizes video content (yours and/or ours) and your existing data to generate industry leading individualized videos – enabling true 1:1 video marketing to elevate conversion rates and drive engagement. Our unique combination of 20+ years of award winning video production combined with direct higher education experience delivers unparalleled results.
I heard from many parents and students that they found the Personalized Video to be the differentiating factor for their student in coming to Villanova vs. another school.
— Dr. Joyce Russell, Dean, Villanova School of Business
Allied Pixel’s proprietary Personalized Video program uses data in your CRM to generate individual videos for every prospective student. Use at any/all stages to drive engagement and see increased conversion rates throughout the entire recruitment process:
Here’s an admitted student video used to increase conversion.
For most colleges, the financial aid offer is the most critical piece of communication that will be sent during the recruitment process. Utilize the most advanced way of delivering this key information by delivering dynamic personalized financial aid offers that clearly explain in detail each component of their offer.
These custom individualized videos are branded to your campus and can include all financial aid components of your offer including but not limited to:
Here’s a personalized Financial Aid video:
Advancement officers will find Personalized Video especially useful in identifying, engaging, cultivating, and stewarding donors. Communicate your college’s compelling value and advance the college’s brand to secure the philanthropic resources necessary for your institution.
Personalized Video is a powerful tool for donor engagement, major gifts, annual giving and stewardship. Institutions can use personalized videos in the following ways:
Here’s a sample advancement video that demonstrates how your data can be transformed into dynamic content to drive engagement.
Alumni staff can utilize personalized video to drive alumni engagement in a variety of ways including:
Action Buttons can be incorporated into videos and encourage prospective students or constituents to engage with you:
Prospective and admitted students may click to apply for admission, schedule a visit, chat with an admission counselor, make a deposit or accept a financial aid award.
Donors and Alumni can click to make a gift, connect with advancement staff, see a sports schedule, link to a live camera of a campus construction site or register for an event.
Partners can access a real-time dashboard to monitor engagement. The dashboard tracks five specific actions a prospect may take to engage with the personalized video.
In addition to the dashboard, we provide a summary report detailing the level of engagement of every person in your outreach campaigns.
This data can be especially useful in allocating valuable human and capital resources to the next step in the engagement process.
Performance Metrics provide a clear ROI for your Personalized Video campaign and can be used to trigger followup actions both electronic and personal for your staff.
Admitted students are 19x more likely to deposit and 9x more likely to enroll.
Our Higher Ed Personalized Video campaigns have been recognized nationally for innovation and quality.
Our Higher Ed clients explain how Personalized Video is benefiting their schools.
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