Have you ever noticed that some people come across as being more likeable on camera than others? Have you ever thought about why that might be? There is some really interesting research on the subject, and I’m indebted to Eric Barker for digging it up. Turns out...
Personalized Video offers a ton of flexibility in terms of delivery. So what’s the best schedule? Like so many things in life, it depends. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos...
Have you ever asked a colleague to deliver an entire script on camera? The term “deer in the headlights” may come to mind. Non-professional talent can really struggle when reading a script. Apart from sending your friend to acting school (or using a...
There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
