Why shoot in 4K?

With the production hype machines rolling out the next big thing i.e. 4 K – a lot of people are asking why? We just got used to HD, what the heck do we need 4K for?  There are no 4k displays to show it on anyway! What a stupid idea! “Au contraire mon frère.”...

Video as a commodity?

Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...

The Return of the Rental House

One of my first words of advice to all departing interns for the past 25 years has been “whatever you do, don’t buy equipment.” Now this may sound odd coming from a guy who has been involved with equipment rentals for most of his career, but it is true. Sure,...

GoPro HD Hero2 – A Tiny But Awesome Production Accessory

Hang around the production industry long enough and you will begin to have an appreciation for the phrase “what’s old is new again”. Essentials for success still start with a good script, talented crew, and a first rate camera package. It’s the ancillary pieces of...

The new face of production service

As convergence keeps sucking traditional businesses like agencies, corporate communications, production companies, rental and post houses into its vortex, we are left with a very blurred landscape. Traditionally, a corporation or agency would call a production company...