Sometimes it’s best to do away with a script. There is an authenticity and honesty that comes from allowing a person to speak extemporaneously. This free-form approach can work well under these circumstances: The story does not require precise messaging; He or...
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. That means somebody thinks you’re pretty darn special. If this is the first time you’ve used a Prompter, you probably have some questions. Like, what is...
You’ve seen tracking text. It is onscreen text that seems to move with the image, almost as if it were part of the shot. Done well, it can be mesmerizing. The reason it’s so captivating is because it is both unexpected and organic. It is certainly...
