One of the questions I hear a lot from clients is, “How long should my video be?” Here’s an interesting stat: The average length of a video on Facebook is 55.3 seconds, but the average view duration is 18.2 seconds. It’s no secret that...
Doing a live webcast is a lot like doing live tv. It requires careful advance preparation and the coordination of numerous moving parts. Get it right and you can dazzle a worldwide audience. Get it wrong and … well, you don’t want to get it wrong. Here are...
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