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The 8 secrets of social media success

May 5, 2013 | General

If you’re taking the time to read this post, you no doubt already appreciate the importance of social media to your organization. Here’s a quick look at the top eight things to work on as you develop your social media strategy. 1. Define your goals. As in...

How to be Better on Prompter

Apr 8, 2013 | General

Have you ever seen someone really struggle while trying to read a TelePrompter? It can be a painful experience.  Luckily there are some easy things we can do to help on-camera talent get comfortable with the prompter. First: Be familiar with your script. Seems...

Video as a commodity?

Apr 6, 2013 | General

Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...

The Return of the Rental House

Feb 8, 2013 | General

One of my first words of advice to all departing interns for the past 25 years has been “whatever you do, don’t buy equipment.” Now this may sound odd coming from a guy who has been involved with equipment rentals for most of his career, but it is true. Sure,...