Pay me now, or pay me later

Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, “You can pay me now, or pay me later.” It’s a catchy little slogan, that illustrates what folks in business...

Film history: The origins of 35mm

Some of you may know I ‘m a bit of a history buff, so the other day I was looking at the Kodak site and found out a bit of interesting information on the story of how 35 mm was selected for the first motion picture film. It seems that back in 1887 Reverend Hannaibal...

Why shoot in 4K?

With the production hype machines rolling out the next big thing i.e. 4 K – a lot of people are asking why? We just got used to HD, what the heck do we need 4K for?  There are no 4k displays to show it on anyway! What a stupid idea! “Au contraire mon frère.”...