“Do I really need to have a mobile website?” That’s a question we’ve been hearing from clients a lot lately. And the answer may not always be yes. Let’s take a look at some stats from last year. First, consider  the overall percent of traffic to sites from mobile devices across some key industries. Percent-Overall-Mobile-Traffic As you might expect, mobile is more important for some industries than others, with retail taking the lead. Now take a look at the monthly trends for those same industries, over the past year. 2012-monthly-percents Overall, 80% of websites showed positive average increases, some as high as almost 3.5% per month.That’s significant. Now take a look at the customer experience. Does a mobile website really improve it? Here are three important metrics:
  1. Bounce Rate
  2. Avg. # of Pages / Visit
  3. Goal Conversion Rate
The chart below measures them across industries. Visitor-experience The takeaway is that desktop sites produced a better user experience in every category and every industry. So where does that leave you? You’ll want to consider your particular circumstances. First, use Google Analytics to see how many people are actually coming to your site from mobile devices, and what the trend is. Next, see how your site actually looks on a mobile device by, uh, looking at it on a mobile device. Google recently launched its own mobile friendly initiative, howtogomo.com, and has created a useful mobile tester that allows you to check your current website. If you find the text difficult to read, or have to scroll to view the whole page, then then your site is not mobile friendly. Another interesting stat: A recent study by Compuware found that 57 percent of respondents said they would not recommend a business that had a bad mobile site, while 40 percent said they would turn to another business after having a bad mobile website experience. If it seems a mobile-friendly website is warranted, we’ll be happy to talk to you about ways to proceed.   Thanks to Braden Russom at Burst Marketing for the stats.