News & Insights
Avoiding a Train Wreck
Here's the scenario: Someone in your organization is a video hobbyist, or has a nephew right out of "film school," or just happens to "know a guy." So against your better instincts, you hire him to produce a promotional video. And after much delay and drama, it...
Google + MarCom Alliance Workshop
Join the MarCom Alliance and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We'll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey. We will...
Understanding the Gen Z Mindset
Here at Allied Pixel, we find ourselves increasingly targeting a Gen Z audience in the videos we produce. Generation Z (aka post-millennials) generally comprises those who were born in the 1990s. They came of age during the Sept. 11 attacks and the 2008 financial...
Is it Legal to Fly a Drone?
The rules for flying a drone (or UAS — unmanned aircraft system — as the FAA calls them) have recently changed, and there is some confusion about what is and what isn't allowed. So let me clear it up here. The FAA distinguishes between flying for fun, and flying for...
Tagati, Behind the Scenes
Here's something you may not have known about Allied Pixel. Every now and then, we step away from our regular production work to do a pet project. The most recent is Tagati, a short film that is currently playing at film festivals nationwide. Tagati is a collaboration...
The Genius of a Series
Sometimes it makes sense to spread a message out. Such was the case with the Unionville-Chadds Ford School District, one of the top districts in the state of Pennsylvania. Their "Success for All" public relations initiative was designed to showcase the many good...
My TEDx Talk – Personalized Video
Lots of folks have asked when my TEDx talk on Personalized Video will be available online. Well, it's available. The talk was posted on the TED site this week. If you aren't familiar, Personalized Video is an exciting new technique that my team at Allied Pixel has...
Why you need subtitles
Here's a stat you should know: More than 80% of your video's views on social media are without sound. That's right! Videos on Facebook and Twitter autoplay with the sound turned off — and most people don't bother to turn it on. Why would that be? Viewers may be in a...
Tips for Using Video in Trade Shows
How can your company benefit from a trade show video? There are a lot of ways. Here are some of the most common. Drive traffic to your booth Enhance awareness of your company Introduce new products and services Product demonstrations Case studies Customer testimonials...
My TEDx Experience
People have been asking me lately, what's it like to do a TEDx talk? It's amazing. Easy to say that now, but if you had asked me an hour before the talk, I might have told you it's the most nerve-wracking thing you could ever subject yourself to. Here's why. In just...
Top 10 questions about Personalized Video for Higher Ed
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions we get from our Higher Ed clients. 1. What is Personalized Video, anyway? Personalized Video is a...
Top 10 questions about Personalized Video
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions. 1. What is Personalized Video, anyway? Personalized Video is a new way to reach clients,...