Sometimes it makes sense to spread a message out.

Such was the case with the Unionville-Chadds Ford School District, one of the top districts in the state of Pennsylvania. Their “Success for All” public relations initiative was designed to showcase the many good things that are going on in the district.

It’s a complicated story that touches on academic outcomes, student wellness, community engagement and lots more.

So we decided it would make sense to break it up into bite-size chunks and tell one story at at time, once a month over the course of the school year.

The first episode focused on the delayed start time that began this fall. We told the origin story of how several students saw a problem, found a solution and sold it to the administration.

Episode 1 runs about three minutes:

Episodic programming can make sense for any business or organization. It’s a novel way to explain complex stories or concepts. It also provides a consistent, ongoing way to stay top of mind with your target audience.

You might want to consider it as a way to tell your own unique story.

Bill Haley