Aug 13, 2024 | Business, Education, General, Non profit
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Jul 24, 2024 | Business, Education, General, Healthcare, Personalized Video, Video Production and Post
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Jun 12, 2024 | Education, General, Personalized Video, Video Production and Post
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Apr 16, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
Mar 22, 2024 | Education, General, Personalized Video
2024 marks the seven-year anniversary of Allied PIxel president Bill Haley’s groundbreaking TEDx Talk on Personalized Video. Data-driven personalized video was a novel idea back in 2017. Today, personalization and video are among the top five marketing...
