Personalized Video makes use of data an organization has about its customers to create individualized videos. Instead of sending the same video to everyone on the list, Personalized Video makes it possible to send a unique video to each person on the list – a video that speaks to that person’s specific interests.
Colleges and universities have been quick to realize the benefits of Personalized Video for enrollment, financial aid and fundraising. For example, a school might send a Personalized Video to each accepted student as a recruiting tool. The video would include not only that student’s name but also content based on his or her intended major, activity interest, choice of housing and many other variables.
Personalized Video can move the engagement needle significantly, increasing open rates, click through rates and conversion rates. One school found that students who had watched their Personalized Video were 12 times more likely to enroll than those who didn’t.
Now other fields are embracing Personalized Video, including financial services, nonprofit groups, political organizations and government agencies. You can see real-life examples on our Personalized Video page.
We welcome our new staff member
Dan Fried, Producer
Dan is a seasoned pro who guides clients through the production process with a friendly touch. He has worked with major corporations, networks, government agencies, non-profits and colleges. His promise: I listen. I plan, I deliver. You shine.
We’re proud to work with these new clients
- Bentley University
- Police Athletic League
- Progeny Health
- Regent University
- Utah State University
- Valparaiso University
I wish you the very best as we embark on this new year. As always, I’d love to hear from you.