The Return of the Rental House

One of my first words of advice to all departing interns for the past 25 years has been “whatever you do, don’t buy equipment.” Now this may sound odd coming from a guy who has been involved with equipment rentals for most of his career, but it is true. Sure,...

Being social at 50

I’m a daily user of Facebook, and Twitter. I’m fairly religious about my checkins on Foursquare. And lately I’ve been initiating connections to every suggested connection I might have through LinkedIn. Google+ gets my attention at very random times....

7 things to know about video for social media

A lot of our clients these days consider video to be the most valuable content for their social media channels. It’s a smart strategy; research overwhelmingly points to video as the most-viewed and most-shared content on the web. Creating “social...

Do you really need a mobile website?

“Do I really need to have a mobile website?” That’s a question we’ve been hearing from clients a lot lately. And the answer may not always be yes. Let’s take a look at some stats from last year. First, consider  the overall percent of...