Video as a commodity?

Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...

The Two Most Powerful Things You Can Ever Say

Here are the two most powerful things you can ever say: 1) I love you. 2) This gun is loaded. This post is about motivation, or more specifically, how to motivate people. How to get people to do what you want them to do. It can apply to your marketing message as well...

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