News & Insights
What’s the best way to work with vendors?
This is an age of specialization. Your agency or firm has it's specific areas of specialization, and that's why clients keep coming back to you. It's what you're great at, and what you're known for. Whether it's public relations, or photography, or SEO services,...
How can I make our video more impactful?
That's a question we hear a lot lately from our nonprofit clients, and no wonder. There are a lot of really good videos out there these days, competing for the attention of your target audience. The good news is, there are some pretty straightforward ways to make your...
Letting a patient tell the story
When Leslie Sorg found out she needed a heart transplant, she turned to HelpHopeLive to help her get through the ordeal. HelpHopeLive is a national nonprofit organization dedicated to helping transplant patients and catastrophic injury patients raise funds for their...
An easy way to make your site responsive
Updating your website to a mobile-friendly responsive design doesn't have to be difficult. Foster Delivery Science manufacturers specialty polymers for the medical device industry. We had built their website years ago, before mobile was a consideration. It was created...
Website Attacks, Oh No!
What's there to worry? It seems like much of my time these days involves dealing with WordPress vulnerabilities, network attacks resulting in websites being compromised, or worse, websites being taken offline. The evolution of Content Management Systems (CMS) has...
How long should my video be?
One of the questions I hear a lot from clients is, "How long should my video be?" Here's an interesting stat: The average length of a video on Facebook is 55.3 seconds, but the average view duration is 18.2 seconds. It's no secret that attention spans have gotten...
6 secrets to a successful live webcast
Doing a live webcast is a lot like doing live tv. It requires careful advance preparation and the coordination of numerous moving parts. Get it right and you can dazzle a worldwide audience. Get it wrong and ... well, you don't want to get it wrong. Here are six key...
Is your website ADA compliant?
Website construction in our early days involved taking a company print brochure and translating it into some basic HTML with JPGs and Gifs. Everyone remembers the animated construction worker used to denote 'content not ready yet'. Yup, we were guilty of using that a...
Is there something missing in your marketing video?
Have you noticed there's something missing in most of the marketing messages you see? In a word, it's ... ... authenticity. We live in a world of carefully crafted and highly polished commercial messages that extol the virtues of a brand, a product, a company or a...
Better interviews, better b-roll
I wanted to share a few tips to for setting up better video content. This article is designed to give our clients a better understanding of how to utilize time with a film crew and get the best out of the time allotted for a shoot. These principles can be applied in...
What were you doing 22 years ago?
This month Allied Pixel celebrates our 22nd year in business. Which got me to thinking about the early days. Do you remember what you were doing in the summer of 1993? I do. I was shooting a tv commercial for a radio station in Baltimore. Back in those days, we shot...
Halt and Catch Fire
Who else has been watching this series? Halt and Catch Fire is in its second season on AMC, winding down to the season finale this past Sunday night. The show centers around a group of characters that are all chasing their entrepreneurial tech dreams during the late...