Letting a patient tell the story

Letting a patient tell the story

When Leslie Sorg found out she needed a heart transplant, she turned to HelpHopeLive to help her get through the ordeal. HelpHopeLive is a national nonprofit organization dedicated to helping transplant patients and catastrophic injury patients raise funds for their...
How long should my video be?

How long should my video be?

One of the questions I hear a lot from clients is, “How long should my video be?” Here’s an interesting stat: The average length of a video on Facebook is 55.3 seconds, but the average view duration is 18.2 seconds. It’s no secret that...
Better interviews, better b-roll

Better interviews, better b-roll

I wanted to share a few tips to for setting up better video content. This article is designed to give our clients a better understanding of how to utilize time with a film crew and get the best out of the time allotted for a shoot. These principles can be applied in...