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Introducing Action Buttons

Introducing Action Buttons

Apr 17, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post

We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1...
25 Things I’ve Learned in 25 Years

25 Things I’ve Learned in 25 Years

Apr 10, 2018 | Business, Education, Healthcare, Live Webcasting, Non profit, Personalized Video, Video Production and Post

May 1993. Bill Clinton was the new president, Sleepless in Seattle was in theaters, a gallon of gas cost $1.16 and the World Wide Web had just been born. And that was the year Allied Pixel said hello to the world. Who knew then what an excellent adventure it would...
What is B-roll?

What is B-roll?

Apr 4, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

If you spend any time around video production people, you’ll hear the term “b-roll” thrown around a lot. So what is b-roll, anyway? Very simply, b-roll is footage that is used to support the story being told. As an example, think of an interview with...
In His Own Words

In His Own Words

Mar 29, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

Sometimes it’s best to do away with a script. There is an authenticity and honesty that comes from allowing a person to speak extemporaneously. This free-form approach can work well under these circumstances: The story does not require precise messaging; He or...
How to Read From a TelePrompter and Look Good

How to Read From a TelePrompter and Look Good

Mar 15, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. That means somebody thinks you’re pretty darn special. If this is the first time you’ve used a Prompter, you probably have some questions. Like, what is...
What is Tracking Text and Why is it so Engaging?

What is Tracking Text and Why is it so Engaging?

Mar 13, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post

You’ve seen tracking text. It is onscreen text that seems to move with the image, almost as if it were part of the shot. Done well, it can be mesmerizing. The reason it’s so captivating is because it is both unexpected and organic. It is certainly...
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