Whether it’s creating awareness at the top of the sales funnel or nailing the sale at the bottom, there are specific tactics to move prospects closer to “yes.”
To optimize your funnel strategy, keep an eye out for friction points where progress to the next stage stalls and prospects drop out. When a friction point is identified, the next question to ask is: What tactic can we employ to push prospects past it?
Increasingly, the answer is Data-Driven Personalized Videos.
Their power stems from their unique ability to deliver individualized attention and messaging tailored to the prospect’s specific interests and needs.
In our work with colleges and universities of all types and sizes, we often partner with the Enrollment team to craft one or more personalized videos designed to help move prospective students through their enrollment funnel. Each video creates a meaningful, relevant, one-to-one connection with prospects, clearing the concerns that may have entered their minds at that stage.
The funnel graphic below shows some of the video types that have proven effective at various stages. For example, at the Applicants stage, a university may see a high percentage of students who start but don’t complete the application process. A personalized Application Completion video can help move them past this friction point.
Further down the funnel, in the Admits stage, universities are focused on yield and may need multiple tactics to motivate admitted students to make their deposit. We partner with the Enrollment team to create personalized videos that make each admit feel warmly welcomed and that remind their parents why this college is the perfect fit.
If you see friction points in your enrollment funnel, let’s talk. Our experts will walk you through the options and help you select a custom package that specifically addresses the most effective ways to move your school’s prospects from Inquiry to Enrollment.
Meet JD Spivey, Post Production Specialist
Creating and editing templates as a member of our Personalized Video team requires a background just like JD’s: a combination of creative and technical skills. He picks up where the video editor leaves off in customizing for each client the data variables and visual presentation. JD spends his free time hanging out with his wife or in his backyard playing with his daughter and the family dog.
We’re Presenting at the AACRAO SEM Conference
Tom Mikowski from Allied Pixel and Amanda Craddock, Ed.D. of Coastal Carolina University will jointly deliver a presentation at the AACRAO Strategic Enrollment Management Conference to be held November 9-12 in Las Vegas. If you are attending, please join us on November 12 at 9:00 AM for “New Trends in Personalized Videos: Revolutionizing Student Engagement with Inquiries, Admits & Fin Aid Offers.” Learn more
Visit us at the AMA Symposium
No event has more higher ed solution providers in one place than the annual AMA Symposium for the Marketing of Higher Education, set for November 9-12 in National Harbor, MD. You will find Allied Pixel in the exhibit hall at booth #411. Learn more
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
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